When did feminism become a brand, a hashtag, or a campaign slogan?

When did feminism become something that we can buy or sell, a self-identity or a lifestyle rather than a political orientation through which to organize against the status quo?

These are the kinds of hard-hitting questions journalist and activist Nora Loreto tackles in her latest book, Take Back the Fighta book that dares to imagine what a truly liberatory feminist movement might look like and that isnt afraid to...