In addition to being a writer, I have worked in social media marketing and community management for the last eight years. Now that I have a product I want to sell, and a platform I want to promote, I have finally started employing these skills through my own social media platform as an author.

Viewing myself as a “brand” has been a hard thing to wrap my head around. I have worked with large brands before, from AAA games to satellite radio. Their reach is international and in the millions. I ...