The two primordial urges of man are to hunt for food and to show himself or herself to attract mates. These two urges are used by the modern man to find success and win elected contests in the new world. It is Sigmund Freud might say, a drive substantiates all our efforts to shine brighter than others in our field of activity. It could be the proverbial “pleasure principle”. It could also be the drive to influence others (mates, in the primordial context). 

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