The biggest misconception I had to overcome was that business success required a brilliant mind.

What you need is a good idea with speed of action.

Focusing your effort inward on learning advanced code/design turns into time-wasting if you cannot find people who need your service.

My successful local clients fall into two categories:

1) Provide a time-consuming service and charge much more than competitors

2) Provide an intellectually simple service (i.e., construction) at a faster pace than competitors

I believe the 2nd category has a higher financial ceiling. Doing simple work means a well-defined process that becomes easy to repeat.

The real eye-opener for me is that NO ONE has it all put together.

Every single client I’ve worked with has some glaring weakness:

Doesn’t manage people well

Works crazy hours

Looking for “easy button” with marketing

Doesn’t have an interest in learning new things

Afraid to take basic risks

Inflated self-confidence

The common thread is they know their customers, have a sales pitch for their #1 service, and understand the urgency of getting new leads.

You can be successful beyond what you currently believe if you are moderately competent.

The sad reality is 99% of the population won’t attempt to take control of their income. I hope that isn’t you.

To freelance either locally or online, you must do these fundamentals well to convert your skills into real money.

Your information will not be shared or sold, period.

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