This article was first published in Dutch on  Network Citymarkting Nederland , April 19, 2021.

The future is bright for city marketing. Sooner or later, Corona will once again be associated exclusively with Mexican beer and our streets, squares, parks and pubs will be buzzing with life; everyone intimately close together, sweating, kissing, singing and – without feeling guilty – hugging each other. People already speak of reprisal shopping and revenge travel; tickets for dance events on a yet t...