One of the biggest reasons that people don’t read is because they don’t find it fun. For many it just feels like another chore on a very long to-do list. “Oh, I should read if I want to be an informed person.” “Gee, I guess I should read such-and-such book because everyone at work is reading it.” And kids get stuck with so much boring reading (and teaching) in school that they often don’t find free reading to be anything more than more homework. “I’d rather be playing video games,” or “I’ve done...