With so much pressure to discover the perfect idea, we can easily get stuck. Instead, try thinking up the worst ideas you can imagine. Stupid, impractical, illegal, or downright lousy. That’s right, conduct a Bad Idea Brainstorm. After you exhaust your bad thinking, review the list and see if you can flip the awful ones into something fresh and new.

Share to Twitter

Imagine an ideal, make-believe competitor. Unlimited capital, no bureaucracy, top talent. ...