One of the first things people tell newly published authors is to get their book on every social media site on the planet. Well, I’m not saying this is bad advice, but something that, in my humble opinion, gets overlooked significantly, is pinpointing your demographic and focusing on the social media sites where that demographic is likely to be on a regular basis.


In other words, instead of spreading yourself so thin over every social media site in existence– and wearing yourself out keeping up with it all– it might be better to research where the demographic for your book actually hangs out. If you’re writing fantasy and sci-fi, you have a broad audience, but those genres are extremely popular with younger people right now. Therefore, if you want to target readers in their late teens and early 20s, Instagram, Pinterest, MeWe, Tumblr, Tiktok, etc, are great options.


If you write historical fiction, suspense, crime dramas, self-help manuals, business related works, you may find more of your demographic on Facebook, Twitter or even LinkedIn.


Naturally, before anyone feels the need to make the point, readers do not always fit neatly into profiles and there is no way to know exactly where you might find a new fan. However, there is a lot to be said for patterns, and statistically, the patterns show that certain age groups gravitate more to some social media platforms than others.

If you have the time and energy to advertise in ALL of them, then go for it! However, if you have limited time or you plan to spend money on ads, it is a good idea to research and hone in on a handful of your best choices, rather than spread yourself too thin! Write on!