If you want to stand out from the crowd in the marketplace, you need to be able to tell your story on LinkedIn. After all, storytelling is one of the most powerful ways to influence and persuade an audience.

Take a look at your LinkedIn profile and put yourself in the shoes of a potential employer, customer or other important person. What do you see?

A laundry list of experiences, skills and achievements? Or a compelling narrative that captures who you are, how you’re different and the value y...