With very few exceptions, businesses cannot thrive without customer loyalty. At the very beginning, this is especially important. Your first customers won’t just buy your product or invest in your services — they’ll be your best advertisers. Word of mouth can make a huge impact on people who might not consider your business otherwise.

However, most business owners aren’t sure how to foster customer loyalty — or in many cases, how to build a customer base to begin with. Here are some solid tec...