The rise of online shopping and the way in which this dominates the current consumer market has made it one of the most important avenues of profit generation in the information age. However, the only way to build a committed following of consumers who will translate your online presence into the all-important profit you need is to have a genuine brand.

This article will provide four simple ways to build and develop your brand online.

Communicate the backstory

Knowing where you come from is important for planning where you aim to get to. Your business backstory is the journey and reason for starting the company. Make sure that you and those that work for you know the story and are able to tell it. This will also translate into the values you want to promote in your business and which will become key to securing the consumers you want. For example, if your business was started because of you value local and low-carbon footprint products, this is an important and growing niche that you can optimize to communicate your backstory but also drive the future direction of your business. Once you know that your backstory is clear and recognizable, you can use a Company Swag Store to go one step further to increase visibility through client and partner gifts that show off your unique and distinctive logo.

Build rapport with customers and clients

People buy people, and not necessarily products or things. Therefore, being able to build a sustainable relationship with your clientele is critical to develop ongoing avenues for sales. This means excellent customer service and letting your customers know that you are there for them. Whether this means a sophisticated chatbot that goes beyond simple directions but provides real advice, or ensuring your customers can connect with each other, that kind of rapport and relationship is important.

Create a distinctive and recognizable logo

Building a unique brand is not only about products or services but relies heavily on being recognizable among the many thousands of other businesses doing similar things. Ensure your logo speaks to your values or mission so that anyone looking at it can create a connection between the visual logo and what the business does or provides. As more people spend more time online, they will be inundated with visual cues and information, so making sure your logo is memorable is important. Creating an inspirational and memorable logo with interesting colors could increase brand recognition by up to 80%.

Building your brand online through a signature logo can then be translated into other branded goods. 

Use the right marketing and SEO support

Many businesses believe that they are capable and able to do their own marketing and advertising. Yet, new online requirements and the ability to spread the right message online require specific skills. Without professional SEO, the likelihood of spreading the right message is low. Instead of using your valuable time delving into marketing, employ a consultant or company that provides a holistic service and will ensure your foray into building your online brand will be seamless and successful.

These are four simple ways that you can start today to build a brand that will be around for  ages.