An effective story pitch sells your idea to your readers if you’re an indie author, or to an agent/publisher if you’re traditionally published. It’s a way to distill the heart of your story idea into a quick, simple description that hooks your readers and leaves them wanting more. 

A pitch is crucial in selling your book. If an author takes the traditional route, a pitch sells a book to an agent who uses the pitch to sell to an acquisitions editor, the editor uses that pitch to sell to the pu...