If you’ve been looking for ways to increase conversions for your website or ads, you may have already come across advice on leveraging video to improve sales.

In fact, you may be groaning right now, thinking you don’t have the funds for an expensive video team, or the time to do your own editing.

But don’t leave just yet. While producing enough video can be a headache at times, there are some easy ways to leverage video without spending tons of time or money.

How to Increase Sales Volume with Easy-to-Create Video Content

You don’t just want any video content. Any business owner knows that the best videos, the ones that convert, have high-quality content. 

That’s why it can be so overwhelming to think about creating your own videos. However, here are some quick tips for creating high-quality content in as little time as possible. 

This way, you can increase sales in 2022 without making a ton of extra work for yourself.

1. Get customers to submit video testimonials and increase your sales

Adding the right video to a webpage can increase conversions by as much as 80%, according to marketing and SEO expert, Neil Patel.

But it can be challenging to get enough reviews, much less video testimonials. So how does a business owner convince customers to get in front of a camera?

It’s actually easier than it sounds. With Vocal Video, you can easily send a link to customers requesting a testimonial. By clicking the link, the recipient can record their own video testimonial and send it back to you.

Not only does this streamline your video testimonial process, but it significantly cuts down the amount of time you would otherwise spend reaching out to prospects, scheduling a time slot, and recording their testimonial in person.

Plus, you can incorporate video interviews into your Vocal campaign. Capture your customer’s emotional reaction to your brand through a one-on-one virtual interview. Next, feature the interview in your social media ads and watch your sales transform!

2. Promote your company culture to show customers what sets you apart

Telling your brand’s story is the #1 way to connect emotionally with your audience.

According to The Center for Sales Strategy, companies with a strong culture saw a 4x increase in sales. When clients see that you are a brand with values and deep meaning behind what you do, they’re that much more likely to develop brand trust and loyalty.

This is another factor that makes video one of the best marketing strategies to increase sales. There’s no better way to clearly communicate your company’s vision and culture than through video.

Again, this might sound like a time-consuming project. There are CEOs to interview, employee testimonials to record, and lots of clips to parse together.

However, Vocal Video’s software makes it easy to collect these stories from individuals throughout the company without ever leaving your desk.

Even better, you can collect and edit the videos right within the Vocal Video portal. No special equipment, experience, or software required.

3. Create a product video to improve conversion rate and skyrocket sales

If you’ve been wondering how to increase sales through ads, a product launch video just might be the thing you need.

In a 2020 study, Hubspot found that 73% more consumers will make a purchase if they saw a video showcasing the product first.

Before you launch a product, you can use Vocal Video to reach out to anyone who participated in the product testing phase. Similar to video testimonials, you can request unboxing videos, product reviews, and live demos.

Product videos, especially those with an honest opinion from users, are one of the best ways to increase sales and earn customer trust.

Plus, get the most out of your efforts by asking your testing community to share their product reviews on social media or in an Amazon review! This is a fantastic way to get the most coverage possible from the videos you request.

Ready to Increase Conversion Rates in 2022?

If you’ve been thinking about trying video but aren’t sure, Vocal Video is a great tool to get started. It’ll save you tons of time, and it’s one of the easiest ways to get high-quality video without overloading your schedule or breaking the bank.

How do you plan to improve conversion rates in 2022? Tell me in the comments!

Note: This post is not sponsored by Vocal Video, and the author receives no compensation for featuring this brand.