One of the hardest parts of self-branding is learning how to remain objective during the multi-step, and sometimes arduous, process. The truth is human nature seems to require us to become emotionally involved in our work, and that is especially true for those who must live their brand identities in a public marketplace. When you are the product being sold, or when you are an entrepreneur who has created a business based on personal attributes and identity, there is little to no separation betwe...