Are social influencers all they’re hyped up to be?
“We live in the age of entitlement, as opposed to enlightenment.” Bill Bailey
With the growth of social media platforms such as Instagram, YouTube and TikTok a new generation of influencers has created millions of followers who hang on their every word. The meteoric rise of reality TV has created a wave of celebrities who have been madeover, glammed-up, and rehashed to be sexy, provocative, entertaining and knowledgeable about all things known to man.
Stars who have graced the TV screens in programmes such as Love Island, Celebrity Big Brother and The Only Way is Essex have the hottest ‘go-to’ sites where a variety of products and brands are touted by these mega influencers.
Between 2019, the influencer market DOUBLED from $6.5bn to $13.8bn in 2021.
Yes — that’s a whopping £10.3bn — smackeroonies.
Many influencers have also launched their careers by promoting fashion brands such as BooHoo and Pretty Little Things. UK’s FashionInflux (Lydia Rose) is a fashion creator with over 2.7 million Instagram followers. What she says goes. Her opinion has clout — and, it was too good an opportunity NOT to use these types of influencers in my crime novel, book 2 in my Ronda George thrillers, The Influencers.
The book centres on a business fronted by celebrities, influencers and enablers who are recruited to promote the scheme through social media. Ronda George is a masterchef and kickboxing champion who is employed to cater for a small private gathering and recruited by Europol to be their ‘eyes and ears’…
The influencers are invited to a secret meeting by James Frampton a software developer who’s launching a new bitcoin currency. He’s also Ronda’s ex.
Have you ever wondered who social media influencers are?
Here are the eight wealthy, social influencers that I’ve created in my book who will take the Internet by storm…
Philanthropist — Aiden Moore
A Sultan’s son — Prince Abdul
Canadian singer — Gloria
Spanish journalist — Enrique Suárez
Reality TV star— Nina King
UK politician —Lord Michael Bonner
Indian entrepreneur— Prakash Khan
The key to the power of influencers is the number of ‘likes’ they receive.
It’s every businesses dream to have a product endorsed by a celebrity. Being an author, writing a book not exempt from this process.
Testimonials / reviews / other author endorsements help increase sales and this in turn increases the social media algorithms and allows other readers find your novels on the internet.
In a world of entitlement, the enlightenment from reading a good book, holds no bigger value than the enjoyment and entertainment of that novel. It’s that moment when you are lost in another world, in the lives of others, living another person’s dream that reality can take a backseat.
Reading a book allows you to lead a thousand different lives but you can influence none of the personalities.
Happy reading ;-))
Janet is a tutor at CCCU. She writes crime thrillers and contemporary romance. For more information about her books click here. She also provides an elite one-to-one novel mentoring service:
https://www.subscribepage.com/the_nov...
The Influencers is the 2nd book in the Ronda George Thrillers, click here.
The Influencers
Read the full blog on Medium:
https://medium.com/@JanPywellAuthor/a...
With the growth of social media platforms such as Instagram, YouTube and TikTok a new generation of influencers has created millions of followers who hang on their every word. The meteoric rise of reality TV has created a wave of celebrities who have been madeover, glammed-up, and rehashed to be sexy, provocative, entertaining and knowledgeable about all things known to man.
Stars who have graced the TV screens in programmes such as Love Island, Celebrity Big Brother and The Only Way is Essex have the hottest ‘go-to’ sites where a variety of products and brands are touted by these mega influencers.
Between 2019, the influencer market DOUBLED from $6.5bn to $13.8bn in 2021.
Yes — that’s a whopping £10.3bn — smackeroonies.
Many influencers have also launched their careers by promoting fashion brands such as BooHoo and Pretty Little Things. UK’s FashionInflux (Lydia Rose) is a fashion creator with over 2.7 million Instagram followers. What she says goes. Her opinion has clout — and, it was too good an opportunity NOT to use these types of influencers in my crime novel, book 2 in my Ronda George thrillers, The Influencers.
The book centres on a business fronted by celebrities, influencers and enablers who are recruited to promote the scheme through social media. Ronda George is a masterchef and kickboxing champion who is employed to cater for a small private gathering and recruited by Europol to be their ‘eyes and ears’…
The influencers are invited to a secret meeting by James Frampton a software developer who’s launching a new bitcoin currency. He’s also Ronda’s ex.
Have you ever wondered who social media influencers are?
Here are the eight wealthy, social influencers that I’ve created in my book who will take the Internet by storm…
Philanthropist — Aiden Moore
A Sultan’s son — Prince Abdul
Canadian singer — Gloria
Spanish journalist — Enrique Suárez
Reality TV star— Nina King
UK politician —Lord Michael Bonner
Indian entrepreneur— Prakash Khan
The key to the power of influencers is the number of ‘likes’ they receive.
It’s every businesses dream to have a product endorsed by a celebrity. Being an author, writing a book not exempt from this process.
Testimonials / reviews / other author endorsements help increase sales and this in turn increases the social media algorithms and allows other readers find your novels on the internet.
In a world of entitlement, the enlightenment from reading a good book, holds no bigger value than the enjoyment and entertainment of that novel. It’s that moment when you are lost in another world, in the lives of others, living another person’s dream that reality can take a backseat.
Reading a book allows you to lead a thousand different lives but you can influence none of the personalities.
Happy reading ;-))
Janet is a tutor at CCCU. She writes crime thrillers and contemporary romance. For more information about her books click here. She also provides an elite one-to-one novel mentoring service:
https://www.subscribepage.com/the_nov...
The Influencers is the 2nd book in the Ronda George Thrillers, click here.
The Influencers
Read the full blog on Medium:
https://medium.com/@JanPywellAuthor/a...
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