With Raydiant’s State of Consumer Behavior 2022 report, the team tracked prevailing consumer habits and trends so that leaders don’t have to. We discovered a shopper base that is seeking exciting in-store experiences, and one that is generally unforgiving of organizations that fail to deliver them — as well as other useful insights.

Most brick-and-mortar organizations have blunted the much-hyped “threat” of e-commerce. For most organizations, the focus is now on outpacing direct competitors whil...