Welcome to a late yet early bird edition of the Book Marketing Update.

I skipped last week due to the Memorial Day holiday in the US so instead of waiting until Thursday to publish the next one, I am sending this update to you two days early.

So this is an early bird edition, so to speak.

Below are some great posts I gathered over the past week or so. You’ll enjoy every one if you have time to read them.

By the way, I don’t usually discuss on this blog the books I’m reading. But I’ve got to tell you about “Project Hail Mary” by Andy Weir. I don’t ever read sci-fi yet I wanted to read this novel because I’d seen the movie “The Martian” (yes, I’m sure the book was better) and I wanted to read Weir’s next book.

I’m not a science/mathematics/astronomy/physics nerd at all — and there is plenty of science in the book. Yet I loved it. The characters, who are still in my heart, jumped off the page and seemed so real.

I love Weir’s story, too. He blogged his first book, taking and incorporating scientists’ input along the way. So when he self-published “The Martian” and it sold like hotcakes, a publisher scooped him up.

If you are a fiction writer, keep up with your blog. It does help!

Enough from me. Hope you enjoy this update.

Book Marketing

Promote Your Book with Your Values – from Jane Friedman’s blog and by Sonya Huber: This is an intriguing blog post from a writer who, at one point, was marketing her book while contending with long COVID-19 and raising a teen.

6 Ways Your Author Bio Can Help You Sell Books – by Ruth Harris: Not sure what to include in your author bio? Read this post.

Is BookTok Changing the Way We Talk About Books? – from Book Riot: BookTok has changed the way we talk about books. If your readers use TikTok, be sure to read this blog post.

Why testing BookBub Ads Pays Off – from BookBub Partners and by Carlyn Robertson: BookBub is a wonderful resource for writers. Definitely check out this blog post.

Social Media

What happens when you only share Reels on Instagram – from Later: In this interview, the person who switched entirely to Reels saw her Instagram account grow by 60K followers in six months.

81 Different Types of Social Media Post to Amaze Your Followers [Infographic] – from Social Media Today: Not sure what to post on social media every day? Here’s a list for you with 81 suggestions.

Email Marketing

Build Your Email List With Reader Magnets With – from Joanna Penn and with Tammi Labrecque: This excellent podcast episode explains why email marketing is an integral component of book marketing.

How to Grow Your Author Email List – with Tammi Labrecque and from Author Media: “

There is a simple technique to get readers to want to sign up for your newsletter. For decades, this technique has worked for thousands of authors. And it works better than ever today. What is it? Reader Magnets.”

Publishing

The Hybrid Publisher Debate: Do You Have the Right Mindset? – from Jane Friedman and by Debbie Weiss: “In short, grouping all hybrid and paid-for publishers together is far too simplistic, and picking the right publishing option depends on every author’s own thorough self-assessment. Like the legal disclaimers state, individual results may vary.”

Read These Too

88 Books to Bring Your Summer Alive – from The New York Times: “The season’s thrillers, true crime, romances and plenty more will delight readers of all stripes and feathers.”

2022 International Booker Prize Winner Announced – from Book Riot: “Tomb of Sand is the first book originally written in any Indian language to win the award and the first novel translated from Hindi to be recognized in the prize’s history.”

Quote of the WeekHey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). 

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