Guys, marketing a book is hard. Like, really hard. I studied public relations in college and most of my professional career has been in marketing. I’ve been around the marketing block a time or two, helping make millions of dollars for some companies, so I kind of know how things are done.

But marketing books? Sheesh. That stuff is hard.

Sometimes you just gotta be a Costco. You know their free samples? With the nice old ladies standing at the end of aisles giving you little nuggets of gra...