There are no great stories without great characters. Great characters feel real, which makes their stories feel real. 

Their victories feel like our victories (and their setbacks, too). We begin to see ourselves as them, and in some cases we identify so closely with them, that it is as if we are right there. 

We automatically form a bond with the characters we read about. This empathy is so strong, that it’s almost impossible to NOT feel something when you read about a well-crafted charact...