Ask Amitabh will launch my new and improved website at the end of July. In addition, you will gain access to two free offers: “Free Strategy Session” and “Free Cyber Security Training for Churches.” I serve as an Executive Pastor with a desire to help church leaders achieve inspirational goals so that they can pursue excellence and change lives.

Free Strategy Session will provide you with a training video and a workbook. The strategy session workbook will cover five parts:

Part 1: What To Expect – This workbook intends to facilitate discovering or refining your strategy.Part 2: Ask Amitabh Strategy Session – Begin with the end in mind.Part 3: Get From Here To There – You have to say “No” to good things to do great things. We will look at tradeoffs, leadership mindset, skillset, and toolset.Part 4: Your Roadmap For Strategy – This section provides a self-assessment tool as you review digital transformation.Part 5: Church Business App and other resources – Smart Dashboard on my website provides you access to the USA or Canada Church Marketplace and additional resources.

 

Differentiator-Based Strategy:
King Gillette introduced the first safety razor in 1904. It replaced the need for men to go to barbershops to shave. Ironically, King Gillette lost the patent on security razors. Competitors developed disposable razors from one blade to two to even six.

As the founder of Walker and Company, Tristan Walker introduced Bevel, a single-blade razor for coarse or curly hair. Now that is an example of product differentiation in a crowded marketplace.

As a leader, you need to bring clarity to three things:

Best In Class: Example – Craig Groeschel, Senior Pastor, and Bobby Gruenewald, Innovation Leader from Life.Church developed YouVersion, Church Online, and the Metaverse Church.Best In Cost: Based on your limited resources, how much money will you spend in specific areas of your strategy and execution.Best In Compliance: Church leaders manage governance and risk assessment.

Michael Porter, the author of over 19 books and 130 articles and a Professor at Harvard Business School, presents three generic strategies:

Overall cost leadership: Keeping costs lower than others.Differentiation: If you can create something unique that adds value.Focus: On the individual needs of a particular group, geographic location, or a particular segment of the product line.

Today’s phygital (merging physical and digital) realities have forced church leaders to revisit their strategy. What is yours?

I look forward to sharing my new and upgraded website, free Strategy Session, and free Cyber Security Training for Churches. For my books, The New Normal of Leadership, Church Leadership 4.0, and others, you can check out the Amazon Author Page at: askamitabh.online/books