It's been a few weeks since I started to delve into neuromarketing. It started with an older article I came across while researching my novel. It was about Cheetos's Orange Underground advertising campaign that poked fun at the idea that we all get a little guilty pleasure zing when we have the cheesy orange powder on our fingers. Cheetos took their kid-friendly character and made him into a subversive figure that encouraged adults in their cheesy-powdered petty revenge against annoying coworker...