Dear Future Fan: If you’ve found this page, I’m pretty sure it was an accident. To be sure, there have been far worse accidents in the history of the universe. New Coke comes to mind. So, please don’t do anything drastic yet, like leaving. Give this post a chance.

It was time to launch my author website, to build up that platform that everyone talks about. All the podcasts and blogs and posts and tweets and how-to books said an author w...