In 1989 Jon Carlzon, then President of Scandinavian Airlines wrote a great book titled, “Moments of Truth” (https://amzn.to/3e7PmXA). Carlzon stated that every interaction a prospect or customer has with your company impacts their perception of you. This week I received two products I ordered online. Watch as I unbox them and see how these “moments of truth” impact what I (and you) think about these suppliers.

Watch now!

And if you haven’t read any of our books, here are the links:

UNCOPYABLE — https://amzn.to/3dN3iWR

UNCOPYABLE SALES SECRETS — https://amzn.to/3wow1b2

Stealing Genius — https://amzn.to/3AI3xM6

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