The Quest to Achieve Market Fitness

“
That gum you like is going to come back in style
,” the elderly room service waiter (
) famously said in
episode 16
of the 1990s TV series Twin Peaks. This line is not only game-changing for the plot, but it also predicts the emergence of a reaptive event.
We all know that some features need adaptation to be fit for purpose. You may also know that innovation is often the outcome of exaptation. However, we often forget that reaptation is a third way to ...
Published on October 02, 2022 03:32