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Self-publishing is a micro-business. It’s easy to get into, but it’s easier to fail at it than succeed. I’ve succeeded at it, by my standards.

Way back, when my long-suffering, fabulous agent, Agent Susan, told me we were getting zero publisher bites on my third novel manuscript, I was devastated. The reasons for the rejections felt awfully complicated to me. Sometimes books just don’t sell. But I loved and was committed to the story ...