Times have changed in the branding world. In the past, the rule of thumb was to brand once and move on to marketing strategies, but the smart guys and gals have proved this to be a detrimental practice. Today’s successful entrepreneur needs to evolve their brand identity on a regular basis to stay relevant and authentic in the marketplace.

We've said it before. The delicate dance between branding and marketing is an ongoing tango that requires both partners to communicate efficiently and play ...