My old strategy team had our own newsletter. It was a brief weekly affair that highlighted research, reports, and articles of interest. The informal motto was ‘we read this so you don’t have to’ - a true pillar of the planning ethos.

One week, we did something a little different and went full listicle; sharing some of our favourite advertising campaigns instead. The only rule was that we couldn’t choose any of our own work (either from our current or previous agencies), so these are campaigns we ...