Email Newsletter Marketing for Novelists: The Basics

I've been asked about this before and a reader (who is also a writer) just asked again in email. So I'm answering here in hopes it'll help some of you who write books. I believe that any novelist who is online and has books coming out in bookstores should be doing this.

Always keep "free" in mind. People pay for their internet service, they pay for books they buy, they pay for all kinds of things. In your newsletter, bring free to them. Free inf