B2B marketers love white papers. They are cornerstone content that educates your audiences, establishes your brand as an expert, and generate quality leads. Plus, they’re a repurposing gold mine.

But with the 10,000 other things that need your attention right now, how do you keep such a monster ship moving? With proper planning and relentless follow up. Without that, you run the risk wasting tons of time and energy on a project that never sees the light.

With marketing budgets shrinking ev...