Greetings, fellow authors! Today, I come bearing the long-awaited results from my first-ever direct email campaign for “A Darkness Between the Stars” (ADBS), my debut novel that recently underwent a complete makeover. Buckle up as we delve into the nitty-gritty of the campaign, uncovering insights, surprises, and lessons learned along the way.

Picture this: a one-day email blast sent directly to over 270,000 eager subscribers, showcasing the revamped ADBS with its shiny new cover and captivating blurbs. Excitement buzzed in the air as I awaited the outcome of this ambitious endeavor, fingers crossed and hopes high.

And the results? Drumroll, please…

In a whirlwind 24-hour period, ADBS welcomed 12 new book sales into its literary embrace. But wait, there’s more—a delightful surprise in the form of a ‘halo’ sale for my latest creation, “Fireflies.” While the sales numbers may not have skyrocketed as I had hoped, the impact of this campaign extended far beyond mere numbers.

First, let’s talk rankings.

ADBS, once languishing in the depths of obscurity with a dismal ranking of 1.9 million in Kindle sales, experienced a meteoric rise to 87,000 in the Amazon sales ranks within a mere day. And the cherry on top? This newfound visibility and ranking has remained steady in the days that followed.

But here’s where things get truly fascinating. As I continued to monitor the campaign’s progress, I noticed a curious phenomenon unfolding on Amazon Ads. Despite my daily ‘spend’ budget being maxed out, the daily impressions for ADBS soared to unprecedented heights—more than double the impressions for any single day in the past 30 days. Amazon’s algorithms were hard at work, tirelessly amplifying ADBS’s visibility to potential buyers.

So, what’s the bottom line?

While the 12 sales may seem modest in the grand scheme of things, the real triumph lies in the increased visibility and momentum gained through this campaign. With ADBS firmly positioned in the spotlight, the stage is set for future successes and continued growth. It’s all about training the algorithms, telling them ADBS is worthy for premium placements and impressions in the future.

As the journey continues, I have more promotions lined up and I’m excited to witness how these campaigns unfold. If you’re itching for more details about the one-day email campaign, fear not! Drop me a message, and I’ll gladly share the marketing company’s name and costs for the promotion.

In the ever-evolving landscape of book marketing, every campaign, every click, and every sale is a step forward in the literary adventure. Here’s to more discoveries, more wins, and more stories reaching eager readers around the globe.

Cheers to the journey ahead!

Regards,

K.D.