Segment. Divide. Separate. Brand.

In the fifteen years I���ve been in the writing and publishing world, this has been the advice.

For we writers who write more than one style of work, this meant different names for different genres (pen names, name variations, etc), different accounts, different email lists, and so on.

It���s a lot of work.

The idea behind it is sound, from an algorithmic marketing perspective. All of this differentiation is meant to make it easier for readers to tel...