I was in an executive meeting not too long ago and one of the other team members wanted to raise the cost of the company’s biggest product. I was strongly opposed because I thought it was already too expensive and I was concerned that we’d lose sales, or at least customer loyalty. They stood their ground though. They said that the cost of manufacturing the product had increased and to maintain the same level of functionality, we’d need to raise the cost. If not, we’d have to stop supporting ...