Conference Prep and Return: Tips to Maximize Benefits
The Challenge: Conference prep, attendance, and follow-up can feel overwhelming. The good news? You can streamline this process to maximize benefits and minimize burnout.
Setting Clear GoalsWhy it Matters: Goals provide direction. Whether you aim to network, learn new skills, or meet potential clients, clear goals set the stage for a productive conference.
Pro Tip: Set one overarching goal or break it down with daily focuses. Early in my career, I aimed to learn more speaking skills. Now, after 11 years in business and 14 years of speaking, I focus on networking. A win for me is walking away with one or two new insights.
Strategically Plan Your ScheduleAction Step: Review the agenda and prioritize must-attend sessions. Introverts – schedule downtime to recharge.
Pro Tip: Pre-conference connections are gold. Contact potential meetups via email or LinkedIn, but leave room for spontaneous encounters. I always plan one or two meetups before the conference starts, like a dinner or early coffee.
Packing EssentialsMust-Haves:
Comfortable shoes (30,000 steps a day at one conference!)Jacket or sweater (conference rooms = Arctic zones)Snacks, gum, mints, travel mug, water bottlePro Tip: Take hand warmers if you are prone to freezing and keep them in your pockets.
Staying Engaged Without Burning OutPace Yourself: Avoid every session and schedule breaks.
Pro Tip:
Plan for nights out and early mornings.Eat light and eat meals that will avoid energy crashes. Choose one meal a day to splurge, and try not to eat too many high-sugar, high-carb meals at lunch so you don't hit a mid-afternoon slump.Stop caffeine around 2:00 p.m. for better sleep.
Marcey and Wendy at the NSA Thrive ConferenceSmart NetworkingFocus on Quality: Aim for meaningful conversations over a race for the most business cards.
Pro Tip: Snap photos of those business cards and send them to an assistant or someone on Fiverr to organize on a spreadsheet with links to their website, LinkedIn profile, and email address. Follow up within two days.
Efficient Note-TakingSimplify: Distill notes into three columns or pages – quotes, actions, and stories.
Pro Tip: Reflect daily and prioritize three key actions. Post-conference, look at your three items each day and narrow them down again until you have only three actions—manageable and sustainable!
Post-Conference OrganizationAction Step: Upon returning, organize notes, highlight three action items, and follow up with new contacts promptly.
Pro Tip: Schedule no meetings for your first day back to integrate key takeaways and follow-up.
NSA Carolinas group at Thrive.The Bottom Line:With smart planning, energy management, and effective follow-ups, you can maximize your conference experience without burnout and have a solid plan to implement your actions.
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