A British Icon?

One of my favourite products of all time (which features throughout my book... mainly as a good hangover cure!) keeps on trying to push itself into other areas. Having tried these various products, and to be fair, as a somewhat dubious consumer (as I think the core brand is absolutely perfect). To give you a hint this product was first introduced into the UK in 1902 and was made in Burton-on-Trent, it’s nutritious, black, tasty savory spread best, I think, served on toast. Any clues... if not, I’m sure the following adverting slogans will clinch it; ‘The growing up spread you never grow out of’, ‘My Mate *******’ and more recently ‘Love it or hate it.’ Yes it’s of course Marmite, and not to be confused in anyway by the poorer Australian version called Vegemite (tastes like out-of-date Marmite). Made from yeast extract, a by-product of the brewing process, rich in vitamin B that’s neatly packaged in a little black jar with a yellow lid and is perhaps the only perk of being a vegetarian. Even though the team at Unilever have pushed to create further Marmite products starting off with Limited Edition jars mixing with Guinness, Champagne, Marston’s Pedigree, XO - extra strong Marmite and currently has a Ma'amite Jubilee limited edition jar with a right Royal / British look. They have introduced Rice Cakes, Breadsticks, Oven Baked Cashew Nuts and maybe with the exception of Crisps and the addictive mini Cheddar Bites I’m not too convinced, but the products and their diversity continues. One thing is for sure, it’s a strong brand that’s here to stay... Black gold, I wonder if they sell shares?
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Published on May 24, 2012 03:13
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message 1: by Denise (new)

Denise I love Marmite! I live over in the States now so have to get my Marmite fix from the jar only. I was so excited to see and try the Oven Baked Cashew Nuts when I was over in England last summer, they are on my "To Eat" list when I return this summer. You've got to love Marmite, it was one of the few things I could eat when pregnant!


message 2: by Jason (new)

Jason Blake Just tried Marmite XO at the weekend... Marmite advise on this product; "Using four specially selected yeast sources, our master blender has crafted the secret Marmite recipe and matured it for four times longer to create a Marmite so strong and full-bodied it can only be for the most devoted of lovers"...Perfect, there's no going back!


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