We’re built into the notion of “never give up.” But only the unwise do NOT. Like myself for quite some time.

Not giving up on what do not matters pushes away from what actually does.

If what matters no longer matters, then giving up is what matters. If a business doesn’t make sense and losing money because no one is buying. Stop. Do I want to be right or do I want to be stubborn?

On the other hand, if my relationship with a friend is going south, I’ll never give up. Because it matters and it will always matter.

What matters, matters. What doesn’t, doesn’t.

Salam, peace.