When I was still living in Zaandam, I once saw a poster of the famous Inntel Hotel in Zaandam (which looks like a stack of traditional Zaanse houses), with the I amsterdam logo underneath. Look, I get the idea: tourists only know Amsterdam, so let’s just call everything that. The famous Muiderslot castle became Amsterdam Castle Muiderslot, an outlet in Halfweg was branded as Amsterdam The Style Outlets, and of course, our airport is called Amsterdam International Airport Schiphol – even though it’s located in the municipality of Haarlemmermeer.

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