Marketing Research is hugely important for the promoters of new business endeavours to include: new products; geographic or market expansion of an existing product; or start-up businesses. Secondary research is hugely important for both consumer and business-to-business (B2B) market research. Secondary research lays the groundwork and primary research helps fill in the gaps. By using both types of market research, business owners get a well-rounded view of their market and have the information they need to make important business decisions.

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