King Charles. Seriously.

Every now and then we post something on social media that blows up. It’s never about our books, of course.

Seriously, if you’re on social media hoping that a “Buy my book” post of yours will go viral, STOP IT.

No one wants your book spam.

I’ll put it a bit more clearly:

NO ONE WANTS TO SEE YOUR FUCKING BOOK SPAM

Should you stop posting about your books? No one says that. But you should stop expecting it to lead immediately to great sales.

Sales on social media are like t...