Let’s talk about how to give books away.

Hang on, I can hear people say, giving books away is easy. People always want free books. Tell me how to sell them instead.

Well, yes, yes, and no.

Giving away books is not as easy as people might think. Making a book free is absolutely no guarantee that people will download it. It can, in fact, be surprisingly hard to give books away.

It’s even harder to give books away in a manner where the act of giving them out is beneficial to you.

It’s like clockwor...