A while back we talked about the importance of a catalog and your awareness of that. By revisiting that we are demonstrating (in a rather meta way) the importance of revisiting it. And let’s add how that affects your facets too.

A catalog covers anything and everything you do. This then gets distilled down into your nice brochure and your website. That gets distilled down further into your line card. Even further, this turns into your tagline and then your business card.