Most people think of sales scripts the wrong way. They believe a script turns them into a robotic telemarketer, locks them into a set of rigid lines, or makes them sound like they’re delivering a canned elevator pitch. They tell themselves, “I don’t need a script because I don’t want to sound scripted!” 

But in my decades of experience training elite sales representatives, as well as being a successful salesperson myself, I can tell you this without a shadow of a doubt: The best sales agents ...