Doritos "Crash the Super Bowl" returns after nearly a decade. How content marketing conquered the Cannes Lions Advertising Festival. Why digital payments are emerging as a key element of B2B brand building. Plus: What the heck did a bag of dropped Cheetos' Cheetle do to the Carlsbad Caverns? From October 12. 

IN THIS EPISODE:

���� The Ricks' return for an all-new season (at 01:11)
���� Alien: Romulus, Salem's Lot, Evil & More: Horror that's hitting the Ricks' radar (05:00)
���� Content's coronation at the Cannes Lions Advertising Festival (09:12)
���� Doritos revives its popular "Crash the Super Bowl" user-generated ad contest (11:14)
���� Why digital payments are becoming a key element of B2B brand building (12:51)
������ Why dropped Cheetos' had a world-changing impact on the Carlsbad Caverns (15:50)
���� In the age of generative AI, organic search traffic is in for some stuff (17:52)
����������������� A surprising look at changing consumer search behaviors (18:51)

Approx. 21 minutes, 7 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.