Picture this: Aristotle, in a hoodie, walking the halls of a tech convention. Sounds out of place, right? But here’s the kicker — his teachings on persuasion are more relevant now than ever, especially in the B2B tech jungle. We’re talking about Pathos, Logos, and Ethos, the holy trinity of persuasion, and guess what? They’re about to become your best friends in crafting killer market messages.

Let’s face it, the technical market is absurd right now. There’s an an overload of information and heig...