Hi hi, lovely readers!

Ermagawd, I am in brain explosion mode. I'm a trad-pubbed author who's made the bold (crazy?) decision to go rogue and indie, and man, it is a journey! So much to learn, all of which of course requires I arming myself with chocolate. And more caffeine. And a deliciously unhealthy Jimmy Dean Sausage and Biscuit yummmmmmm guilty pleasure. (What are y'all's guilty pleasures/comfort foods? Do tell!)

In addition to working furiously on the Her Dark Inheritance series, I've been doing a DEEP DIVE into digital marketing. It's cool! I feel like I'm getting a mini business + graphic design + marketing degree!

One of the core "think like a marketer" principles that I've absorbed is: humans are emotional creatures. We think we make rational decisions, but more often we react based on emotion and then we assign a rational explanation to our decision. So, the whole point of testing out ads is...we WANT to trust that we know what works, but we don't! Case in point: I've been "click testing" Facebook ads, and so far, the one image I thought was super creepy and weird has been the one people like (or at least respond to) the most. Fascinating.

In other news, as if all this wasn't enough, I'm also making The Ballad of Baby Blue all nice and shiny and pretty for y'all. It's the origin story of how mortals here in our ordinary world lost our connection with the fae, and it's a love story between Evie (mortal) and Blue (the fae girl who loves her).

If you're interested, you can learn more here:
https://celeste-sutton-books.kit.com/...

Mwah for now!
Celeste