Tubbservatory Round-Up #41 – May 2025
Welcome to the May edition of the Tubbservatory Round-Up – your monthly compass to navigate the ever-shifting MSP landscape with confidence and clarity.
All month long we’ve been scouting the industry’s most valuable resources. We’ve carefully selected the best essential tools, thought-provoking insights, and strategic resources specifically designed to propel your MSP business forward in today’s competitive environment.
In this edition, you’ll find:
→ Why now is the time for MSP mentoring
→ How to get support for your MSP event
→ Getting your MSP finances sorted
Are you ready to transform these insights into action? Explore our complete May collection and take the next step in your MSP’s growth journey!
Tubbservatory Round-Up #41: May – Week 1#1 The Secret to Scaling Your MSPWant to know what the secret is? Of course you do! SuperOps, the next-generation MSP platform, have announced some game-changing new features to propel your MSPs journey. They share more in an on-demand video.
Those features to the SuperOps platform enhance efficiency, boost productivity, and fuel MSP growth, and the fun part about this video is that you’ll get to meet the product masterminds at SuperOps who’ll give you the inside scoop on what’s cooking for 2025.
#2 Your Questions are Horrible!So says Juan Fernandez from SuperOps in an interview with James Steel for the Harvest MSP Sales Show. Sounds a bit harsh, but they had a great conversation.
Fernandez and Steel discuss why successful MSPs should never pitch; they should position themselves as problem-solvers instead.
The best MSPs don’t “sell” says Fernandez—they become indispensable. If you’re struggling with low close rates or price objections, this episode will change how you approach MSP sales.
#3 Are We Ready for Mentoring in the MSP Space?MSP legend and friend of Tubblog, Karl Palachuk, says that now is the time for mentoring. Palachuk has announced a new Reddit around mentoring in the IT industry.
The initiative is to facilitate more discussion about IT career paths, and how “older” (more experienced) folks can help “younger” (less experienced) folks make the most of working in IT.
The big goal is to help mentees become more professional, avoid unnecessary mistakes, and embrace this wonderful industry as a powerfully good part of their life.
#4 Want to be More Productive?Here’s a new book recommendation from Richard. The Productivity Diet is written by productivity expert Mike Vardy.
In the book, Vardy challenges the traditional “more is better” mindset and instead offers a sustainable approach to productivity—one that prioritises effectiveness over efficiency and quality over quantity.
#5 MSP SuperSummit ManchesterWere you at the event too? Did you get a chance to catch up with Richard? Share your highlights in the comments.
And if you’re thinking, “SuperSummit, what’s that?” I’ll explain. Organised by SuperOps, the event has built a top reputation for no-vendor pitches, strong peer community networking, and practical, real world advice for MSPs.
It’s free to attend and open to all MSPs. Find our roundup article below!
Security Awareness Training, or SAT, has become a staple of many MSPs’ cybersecurity tool stack, but The Wall Street Journal recently shared their opinion that SAT Programmes “Do More Harm than Good.” What do you think?
Well, Dima Kumets and James O’Leary — two men who know a thing or two about cybersecurity — recently tackled the SAT debate on the Huntress blog. Have a read to see how effective (or not) your SAT programme is.
Events are a huge source of new business for MSPs, but organising events can be a huge challenge. Well, that’s something that Project MSP from Fresh Productions aims to help with!
You pick a date, time and place, and Project MSP helps your MSP leverage your existing resources, such as Marketing Development Funds from vendors, to finance the event, as well as managing the event from start to finish.
Notable UK MSPs such as Chris Pottrell at Nebula and Ian Groves at StartTech, are already speaking highly of Project MSP — so go and check this innovative new offering out!
#3 Why Your MSP Help Desk Should be Curious, not FuriousIf you’ve ever been triggered with what you perceive to be stupid questions, before losing your cool, try to be curious not furious. Maybe there’s more to the story than you were able to gauge.
Find the link below for a fun video from MSP Mann Consulting. Thanks Harold Mann for sharing!
#4 Stay Healthy and Give to CharityWant to encourage your team to move and stay healthy and raise funds for charity? Check out the Trundl app. Walking with trundl isn’t about competing with others, or topping a leader board.
By turning every walk into a charity donation, trundl gives you many good reasons to encourage your team to go out and boost their wellbeing, no matter how far or fast you can go.
#5 The Huntress Roadshows Returned!The popular Huntress Cybersecurity Roadshows were back in May, visiting Amsterdam and Brussels. These events are free to attend, so it’s worth keeping an eye out for announcements for future events.
They’ve built a strong reputation for value, and each roadshow series has a theme to focus on one particular area of cybersecurity. Plus, they’re always held in a cool venue where you can enjoy pizzas, beers and banter with peers!
What might the future of the MSP look like in three years from now? Well, that’s the subject in the first “Let’s Talk AI for MSPs: A Pia Series” organised by Larissa Varela of Pia.
In this video, Ryan Barton of New Charter Technologies, Cory Ruthardt of Simpatico Systems, and David Schwartz and Aron Hardy-Bardsley of Pia, discuss evolving client expectations to the role of AI in scaling operations.
Definitely worth watching!
#2 Handling Sales ObjectionsAn article that caught Richard’s eye was “How to Handle MSP Sales Objections: A Complete Response Guide” by David Frankle of Nayak.ai.
Have specific ROI examples ready to transform pushback into meaningful dialogues about value, says Frankle, along with other great insights.
#3 Leave Voicemails for Your ClientsWhen you ring a client and don’t get an answer do you leave a voicemail?! Many of us in the IT space of guilty of just hanging up.
If you’ve ever become frustrated trying to encourage your Helpdesk team to leave voicemails for clients they are chasing tickets on, then this amusing video from Harald Mann of Mann Consulting is for you!
#4 Why Co-Managed IT is a Good OpportunityCan Managed Service Providers (MSPs) work with internal IT departments? Spoiler — yes they can. Co-Managed IT is becoming such a growth area for MSPs, so it’s something to seriously consider.
To give you some inspiration, have a look at this recommended book: The MSP’S Survival Guide To Co-Managed IT Services by Bob Coppedge.
#5 MSP Event in FloridaThe MSPFlow event takes place on June 24th-26th in Tampa, Florida. MSPFlow is an automation conference crafted for MSPs.
Hosted by Rewst, but vendor agnostic, the focus of MSPFlow is on creating an open space where attendees, speakers, and sponsors freely explore various automation tools and strategies without limits.
Tickets are now available.
In May, Microsoft’s Work Trend Index was published. It’s a industry-spanning report containing observational studies to offer unique insights on the trends reshaping work for every employee and leader.
This years report introduces “Frontier Firms”—businesses that fully integrate AI agents to boost productivity, agility, and ROI. It outlines a shift from AI as an assistant to autonomous collaborator, stressing the need for workforce upskilling.
This free report is well worth reading for MSPs.
#2 MSP Financial FuturesAnd talking of the future, how close are you to financial freedom?
Most MSP owners fly blind. They don’t know what their business is really building for them on a personal level. Here’s a free tool that can help.
Exit consultant Laura Cook has put together The Financial Freedom calculator, that can help you work out how much your business needs to be worth to give you the exit you want. As Laura says, if you’re not planning your freedom, you’re hoping for it.
#3 The Financial Benefits of Automated CybersecurityAn upcoming webinar that will be of interest to MSPs is Streamline and Secure your MSP business: The Financial Benefits of Automated Cybersecurity.
Taking place on June 12th 2025, and hosted by Acronis and Rewst, the webinar offers to help MSPs Streamline your operations, Reduce human error and Deliver measurable financial returns.
Thanks to Caroline Bieler for recommending!
#4 AI Sales Builder for MSPsHere’s an AI sales platform that may be of interest to MSPs. Apollo includes a pipeline builder, a call assistant, Data Enrichment and a Go-To-Market Platform.
Thanks to Jason Kemsley of Uptime for recommending!
#5 Uptime Live 2025And finally, talking of Jason Kemsley, if you missed the announcement, one of the most popular MSP events of last year is making its return to London on September 25th 2025.
That’s right — Uptime Live is back!
The brainchild of Bradley Munday and Jason Kemsley of Uptime, Uptime Live is a business-focused event that features top quality speakers you’ll have not seen before.
Tickets are now available. I hope to see you in London in September!
The eighth annual Global MSP Day took place on Friday 5 June, both online and in-person. As always, tickets were free and events took place in four different timezones.
Global MSP Day is a designed to bring the unique managed services ecosystem together to recognise the support, protection, and value managed services providers (MSPs) bring to the business community.
Our very own Richard Tubb was a keynote speaker for this year’s Global MSP Day, speaking alongside experts such as Brian Downey of Barracuda MSP, Mark Copeman of MSP Wingman Marketing, Colin Knox of Gradient MSP, and more.
We kick this week off with news of a brand new podcast that focuses on the diverse, underrepresented voices shaping the IT & MSP industry.
TubbTalk: Wired for Connection is a spin-off our popular TubbTalk Podcast for MSPs, and is hosted by the amazing Vera Tucci and Lenka Koppova.
The first episodes feature Amanda Stewart of Illuminate IT and Andrew Wallace of Smileback, and are well worth checking out.
Whether you’re a woman in tech, a member of the LGBTQ+ community, or a forward-thinking IT leader tired of the “same old conversations,” Wired for Connection is here to inspire and empower.
#3 The MSP Growth PodcastAmy Babinchak got burned out, got fed up and built something better.
A podcast that caught my ear is the MSP Growth Podcast, featuring MSP legend Amy Babinchak.
Hosted by Heather Johnson, CEO and Co-Founder of Gozynta, this podcast is well worth listening to in order to hear the story of one of the ladies who shaped modern managed services.
#4 The Dark Side of AIThe Dark Side of AI – how hackers are fighting smarter. Here’s a newsletter I’d recommend from Sasha Roshan of Huntress.
Each month, Sasha shares insights straight from the field — real-world observations on cyber attacks, emerging threats, and common trends he’s seeing across the cybersecurity landscape.
#5 Sunderland Startup and Scaleup WeekAnd finally, UK Startup & Scaleup Week took place in Sunderland, North East England between 2nd-6th June, 2025.
If you’ve got an idea for a new business or want to make your existing one more successful, then this is the place to be, so stay tuned for next year’s dates.
Featuring speakers such as Sara Davies MBE, Daniel Priestley, Paul Mort and many more, Team Tubb were there for this 5-day event.
Links to the Resources Mentioned in this Round-Up
Week 1The Secret to Scaling Your MSP in 2025: video from SuperOpsJuan Fernandez on the Harvest MSP Sales ShowKarl Palachuk on MSP mentoringMike Vardy’s productivity bookSuperOps SuperSummit 2025 roundup articleWeek 2Are SAT Programmes good or bad?Project MSP from Fresh ProductionsTry to be Curious: VideoSign up for TrundlFind out more about the Huntress roadshowsWeek 3The Future of the MSP videoHow to Handle Sales ObjectionsLeave a voicemail!Book: Bob Coppedge: The MSP’S Survival Guide To Co-Managed IT ServicesTickets for MSP FlowWeek 4The Future of BusinessFinancial Futures for MSPsThe Financial Benefits of CybersecurityApollo AI sales builderUptime Live 2025Week 5Global MSP Day 2025TubbTalk: Wired for ConnectionThe MSP Growth PodcastNewsletter: The Dark Side of AISunderland Startup and Scaleup Week
As we wrap up Tubbservatory Round-Up #41. Are you ready for the summer?
Got something great to share? Whether it’s a handy tool, a standout article, or a clever tip, drop it in the comments below. Let’s keep the knowledge flowing—your input is priceless!
