It is useful to step back for a minute and appreciate some of the ways that the wine industry is evolving under the influence of innovative producers. Sometimes innovation is so obvious you can’t miss it. That was the case for us, for example, when Sue and I participated in the big SIMEI wine technology program in Milan. But innovation takes many forms. Herewith three interesting Italian case studies.

Product Innovation: Pasqua Wines

Pasqua Wines, which celebrates its 100th birthday in 2025, was...