The Amazon Author Formula & The Amazon Author Formula Workbook by Penny C. Sansevieri #Amazon #selfhelp #writing
Publishing a book is a major accomplishment—but marketing it on Amazon requires a different
skill set entirely.
The Amazon Author Formula Workbook offers a hands-on, repeatable
framework to help authors transform their visibility, boost discoverability, and take control of
their sales strategy. Designed as a practical companion to The Amazon Author Formula, this workbook
includes over a dozen printable worksheets that guide you through the most critical aspects of Amazon
success: keyword research, category optimization, pricing analysis, book description development,
retail page audits, ARC management, launch planning, and Amazon Ads setup. Every worksheet is
downloadable, customizable, and built for reuse across books, series, and future launches.
*Review coming soon!
About the author:
Penny Sansevieri, founder and CEO of Author Marketing Experts, is one of the most trusted
names in indie publishing. With more than 20 years of experience, 24 books published, and a
deep understanding of Amazon’s ever-changing systems, she’s helped thousands of
authors—from debut indies to NYT and USA Today bestsellers—optimize their marketing,
improve conversions, and achieve long-term success. She also teaches self-publishing strategy
at NYU and hosts the top-rated podcast Book Marketing Tips and Author Success.
Workbook & Book
