EP026: Headlining Bands and Writing Headlines that Land with Anthony Pierri

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Episode Summary:

After a book-launch hiatus, Joel returns In this high-energy and insight-packed conversation with Anthony Pierri, co-founder of Fletch PMM, a product marketing consultancy that has helped more than 400 venture-backed B2B startups clarify their product positioning and bring it to life on their homepages.

Anthony shares his winding “nerd origin story” from aspirin...