Letting the Machines Learn

Every time I present on AI product design, I'm asked about AI and intellectual property. Specifically: aren't you worried about AI models "stealing" your work? I always answer that if I accused AI models of theft, I'd have to accuse myself as well. Let me explain…



I've spent 30 years writing three books and over two thousand articles on digital product design and strategy. But during those same 30 years? I've consumed exponentially more. Countless books, articles, tweets. Thousands of conversations. Products I've used, solutions I've analyzed. All of it shaped what I know and how I write.



Web sites as training data for AI models



If you asked me to trace the next sentence I type back to its sources, to properly attribute the influences that led to those specific words, I couldn't do it. The synthesis happens at a level I can't fully decompose.



AI models are doing what we do. Reading, viewing, learning, synthesizing. The only difference is scale. They process vastly more information than any human could. When they generate text, they're drawing from that accumulated knowledge. Sound familiar?



So when an AI model produces something influenced by my writings, how is that different from a designer who read my book and applies those principles? I put my books out there for people to buy and learn from. My articles? Free for anyone to read. Why should machines be excluded from that learning opportunity?



"But won't AI companies unfairly profit from training on your content?"



From AI model companies, for $20 per month, I get an assistant that's read more than I ever could, available instantly, capable of helping with everything from code reviews to strategic analysis. That same $20 couldn't buy me two hours of entry-level human assistance.



The benefit I receive from these models, trained on the collective knowledge of millions of contributors, including my microscopic contribution, dwarfs any hypothetical loss from my content being training data. In fact, I'm humbled that my thoughts could even be part of a knowledge base used by billions of people.



So let machines learn, just like humans do. For me, the value I get back from well-trained AI models far exceeds what my contribution puts in.

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Published on September 11, 2025 17:00
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