Have you ever wondered why one creative project catches fire and another doesn’t? Why some feel like work and others like play?

Me, too. All the time.

Lately, my mind’s been going back to a butterfly garden my sons and I built for my wife during covid. It involved loads of hard work and a ridiculous amount of failure.

How much failure, you ask? Well, for our first iteration, we focused on flowers that attracted butterflies. The strategy brought in a lot of butterflies, but the first cr...